Apple vs. FBI: Who Should Be Allowed Access to Personal Data?

Tim Cook, CEO of Apple, says that an iPhone is an extension of ourselves. The amount of personal data that we send out through our smartphones is what makes Cook’s statement so true. The phones then provide countless companies with a picture of who we are. How are companies supposed to handle this information? In … Continue reading Apple vs. FBI: Who Should Be Allowed Access to Personal Data?

Facial Recognition: What It Means For Marketers and Consumers

For years now, the world of marketing has been becoming more and more personalized. From how we can target people with social media ads to how we can drill down to everything from what people follow on social media to their annual income, recognition and personalization has exploded. One of the most powerful forms of … Continue reading Facial Recognition: What It Means For Marketers and Consumers

Twitter Data Reveals These 5 Interesting Things About Ourselves

In an earlier post, I described how Twitter can be used to measure happiness and predict the future. The Hedonometer is a tool that's used for this exact purpose by analysing 10% of Twitter's user data. With it comes a long list of implications for public wellbeing. This process is called sentiment analysis. With that said, I'd … Continue reading Twitter Data Reveals These 5 Interesting Things About Ourselves

Should Amazon be allowed to listen to us?

DeontologyDeontology defines inherent human rights as being able to think, choose, and act. With the emergence of the internet of things and all that comes with it, these basic human rights, in terms of privacy, are called into question: How can we trust a company that is harnessing every little detail about us on a … Continue reading Should Amazon be allowed to listen to us?

Do the DMA’s New Rules Matter?

Data and marketing have become major buzzwords in the marketing world. Still, both data collection and marketing are essential parts of how people do business. That said, comparative lack of regulation in the United States is not quite the same as it is over in Europe. While American marketers have long run under a self-regulatory marketing … Continue reading Do the DMA’s New Rules Matter?

Measuring Happiness and Predicting the Future Through Twitter

If you want to get a good idea of Twitters presence in the US, look at the picture above. Those blue and red dots are all tweets, red is happy and blue is sad. Who would have thought you can measure people's wellbeing by analyzing Twitter data? Last week I attended a presentation by Chris … Continue reading Measuring Happiness and Predicting the Future Through Twitter

Augmented Realestate: An Idea for the Future

Location, location, location. You've heard it a million times before. Whether the purpose is business or pleasure, location is a prime factor is determining the value of real estate. In terms of marketing, I see the term "location" having a whole other set of parameters in the next 30 years. Imagine... Okay, so you're sitting … Continue reading Augmented Realestate: An Idea for the Future