Champlain College

As a student at Champlain College, Will White and a team of classmates were chosen to analyze the performance of the Champlain College website. Will specifically focused on inbound traffic. By measuring how the bounce rate and the time on page metrics have changed over time, Will concluded that Champlain’s mobile site optimization has been successful over the past three years. He also was able to assure Champlain admins that their homepage was recently performing very well in terms of holding users’ attention. This helped decision-makers determine how they setup their homepage in the future.

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