During his second semester of his junior year at Champlain, Will ran a Google AdWords campaign for Date Seat, a startup that’s based out of Boston, MA. The app is designed to find users’ ideal restaurant based on a customized dining experience. Over a few short weeks, Will conducted keyword research and optimized real-time bids for mobile use so that he could develop a cohesive Google AdWords campaign to deliver to Date Seat management.
Eventually, Will concluded that the results were not very worthwhile because of the short time frame during which the ad was active. Furthermore, he found that Date Seat did not spend nearly enough money in order for them to generate enough interaction, which in turn collects data. The more data you have – the better. This is why it’s important to make sure enough money is being spent.