“In 7 short weeks in China, Will was not only a major contributor to our content funnel, he proved to be a quick learner and self starter for all the projects he was responsible for during his time at Mailman. I see a lot of potential for him in any fast moving agency, especially businesses who value people with a core understanding about digital in China. His “can-do/positive” attitude towards a new market and continued willingness to learn made him a great asset to my team here in Shanghai.”
–Michael Lin, Account Director/Business Strategy Director at Mailman Group
Will White wrote 20 case studies for Mailman’s website about various campaigns that were run for an international clientele. In each case study, Will describes what Mailman did for their clients, why they did so, and how the campaigns resonated with a Chinese audience.
Links to each case study are provided below:
In addition to 20 case studies, Will also contributed to the company blog. He wrote about anything that had to do with the Chinese digital tech industry, Chinese tourism, and current events.
Links to each blog post are provided below:
Will also put together this presentation on KAWO, a platform that was originally developed by Mailman, for Mailman, yet is now the largest social media consolidation platform used by international brands marketing in China. The platform is similar to Hootsuite in terms of having all social media in one place. However, KAWO is unique in the way that it takes existing Facebook, Twitter, and Instagram content, and repurposes it into WeChat and/or Weibo posts. It will also point out certain words that shouldn’t be used given the current social climate of China. For instance, a few years ago KAWO wouldn’t let brands mentioning anything about Tibet in their Chinese social media posts. Now, mentioning Tibet is fine. With KAWO, brands don’t have to worry about accidentally triggering a controversial topic.