Will White’s Skills

 

Social Media Advertising

social-media-icons-blue3+ years experience in researching, budgeting, creating, and tracking, and reporting on social media marketing campaigns. Social media is vital to managing a brand’s community, as well as establishing brand consistency.


Google Analytics & AdWords

analytics-icon-blue3+ years experience in monitoring and analyzing website content, social media campaigns, and pay-per-click advertising with Google Analytics and Google Adwords — Will is certified in both platforms.


Inbound Marketing

inbound-marketing-icon-blue2+ years experience in email and inbound marketing — and HubSpot certified. By conducting a digital audit for VHFA, will uncovered the need for a reevaluation of their content strategy. Since then, Will has regularly contributed to VHFA’s content funnel — all while optimizing the site’s conversion rates.

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