Google Analytics & AdWords
Will White is certified in both platforms. With Google Analytics, Will White can monitor website traffic to determine whether or not a business’s goals are being met. Will White uses AdWords to advertise on over millions of websites.
Will White knows what and when to post. He’ll choose which platform is best, who to target, and how much money to spend. Social media is vital to establishing an online message that is consistent with the brand.
Will White has HubSpot certifications in Inbound marketing and email marketing. Consumers refer to the internet countless times a day, it’s a company’s responsibility to provide content that not only shows up first on search results, but is also relevant and useful.