Social Media Advertising
3+ years experience in researching, budgeting, creating, and tracking, and reporting on social media marketing campaigns. Social media is vital to managing a brand’s community, as well as establishing brand consistency.
Google Analytics & AdWords
3+ years experience in monitoring and analyzing website content, social media campaigns, and pay-per-click advertising with Google Analytics and Google Adwords — Will is certified in both platforms.
2+ years experience in email and inbound marketing — and HubSpot certified. By conducting a digital audit for VHFA, will uncovered the need for a reevaluation of their content strategy. Since then, Will has regularly contributed to VHFA’s content funnel — all while optimizing the site’s conversion rates.